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      The churro stand in the plaza is flocked with customers every night, so you can imagine how tough it was to interview the owner, as each question was interrupted by another five orders.  It was pretty obvious as to why Justin and I wanted to include this thriving business in our local guide to Bucerias. We approached the stall and introduced ourselves and the man replied “Ah, yo soy El Churrero” (I am the churro man).
You can spot the lights on the stand from blocks away.

El Churrero (as we shall call him from now on) is extremely humble and dedicated to his work. He appeared utterly stunned that someone was reviewing his product for an Internet site, and just stared at us blankly for a second, before returning to rolling the fried churros in the cinnamon sugar mix.

      During breaks between taking orders, shaping dough, and frying, rolling, and filling churros, El Churrero gave me an insight to how he got started. He learned the art of churro making from his father when he was eight. He is from a small village in the state of Nayarit. It seems very common in Mexico for young kids to learn the family business and stick with it throughout their lives, so I was not at all surprised by this fact. He had a stand in Guadalajara for a large part of his life, but made the decision to move back to his home state of Nayarit- he has been working in the main plaza of Bucerias for 24 years. It was absolutely unreal to imagine that he has been “churrero-ing” for the community of Bucerias for two-dozen years. I asked him if he still enjoys his work and he said “Si. Aqui me mantengo- mas soy de aqui. La gente de este pueblo es mi gente” (Yes. This is where I make a living. I am just as much from Bucerias. The people of this town are my people).
       From interviewing all kinds of business people in Bucerias I’ve come to notice that the above is a recurring sentiment amongst all people- even those with nothing. People have such an appreciation for whatever support the community gives them. To me, it is such a humbling and simple belief that these people will call home wherever the feel support from the surrounding community. What he does has become who he is- El Churrero.
       There is not a single doubt that El Churrero receives support from the community of Bucerias. The most fascinating fact of the night: he sells about 350 to 400 churros each night.
       If you haven’t yet experienced the best kind of sweet in Mexico- and hands down the best churros in Bucerias- stop by the stand in the main plaza of Bucerias. El Churrero is there almost every night from 6pm to 11pm (Mexican business hours tend to be a little bit more on the relaxed/informal side…).
Regular (“Sencillos”) Churros                                                                                                     5 pesos
Filled (“Rellenos”) Churros: strawberry, chocolate, caramel, sweet cream            7 pesos
Fried Bananas (with any sauce)                                                                                                 20 pesos
A churro filled with chocolate.


Investours Summer Intern

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